Gurugram, India – BEOM, the Gurugram-based fashion startup redefining contemporary womenswear, continues to expand its signature line with the launch of its latest pastel cord set for women collection. Designed to capture the grace of soft hues and the strength of smart tailoring, this new drop is a nod to subtle sophistication—perfectly in line with BEOM’s vision of modern elegance.
Embracing the Power of Pastels
Delicate yet impactful, pastels are the colors of quiet confidence. BEOM’s pastel cord sets feature a carefully curated palette of blush pinks, powder blues, mint greens, buttery yellows, and lavender tones—ideal for those who prefer elegance without excess. These two-piece ensembles offer a refined, serene aesthetic that complements all skin tones and transcends seasonal boundaries.
Whether worn for a day out, a garden party, or a creative work meeting, pastel cord sets exude effortless charm and style.
Manufacturing Excellence, Delivered In-House
BEOM’s pastel range, like every product under the brand’s umbrella, is designed, tailored, and finished at its vertically integrated facility in Gurugram. Housing a team of over 80 expert tailors, the four-story workspace brings together sourcing, design, production, and packaging under one roof.
This fully in-house process ensures not just high quality and perfect fits, but also rapid design-to-launch capabilities that allow BEOM to stay ahead in India’s fast-evolving fashion landscape.
Style Meets Versatility
BEOM’s pastel cord sets for women are created with versatility in mind. Each co-ord set is designed to transition seamlessly from brunch to boardroom, or from a vacation stroll to a festive family event. Paired with minimal accessories and neutral footwear, the pastel cord set becomes the ideal blend of relaxed and refined.
With lightweight, breathable fabrics and flattering silhouettes, the collection promises all-day comfort without compromising on style.
Designed for a New Generation
As a brand with its pulse on youth culture, BEOM understands the fashion aspirations of Gen Z and Millennial women. The pastel cord set collection reflects this understanding—balancing trend-forward colors with timeless design elements that work for every mood, occasion, and personality.
From Instagram aesthetics to daily functionality, this launch hits all the right notes for the style-conscious consumer.
BEOM’s Vision of Scalable Style
Led by Rishabh Tiwari, a veteran in fashion marketing with over 11 years of industry experience, and supported by Rahul Kumar on operations and B2B relations, BEOM has built its brand on speed, quality, and authenticity. The leadership duo has positioned BEOM not just as a label but as India’s most promising cord set manufacturer.
About BEOM
BEOM is a rising women’s fashion brand headquartered in Gurugram, India, specializing in premium-quality cord sets. With its unique model of in-house production and a trend-first design strategy, BEOM has gained recognition for its wide range of offerings—including the newest pastel cord set for women. Every BEOM piece is crafted with care, built for comfort, and styled for today’s Indian woman.
Website: www.beom.in
Marketplaces: Myntra, Flipkart, Amazon
Contact: Rahul Kumar – contact@beom.in
